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Stop Ideating. 

 Start Building.

Join the Alternate B-school for Aspiring Founders.

The 0-1 Bridge

  Where Founders are built

Building

'HARVARD for Startups'

where Startups are Born and Unicorns are Built

Stop Ideating. 

 Start Building.

Join the Alternate B-school for Aspiring Founders.

The 0-1 Bridge

  Where Founders are built

Building

'HARVARD for Startups'

where Startups are Born and Unicorns are Built

Learn From Titans.

Get Mentored by industry experts

Vaibhav Bhargava

Vaibhav Bhargava

Salesforce Architect

Salesforce Architect at JLL with 15+ years of experience across JLL, PwC, PTC, and Amdocs, leading enterprise Salesforce architecture and digital transformation initiatives.

Vikram Anand Bhushan

Vikram Anand Bhushan

Co-Founder, Hypermine

Founder with 11+ years of experience scaling blockchain venture, currently building privacy-first digital trust infrastructure through Hypermine.

Harsh Gupta

Harsh Gupta

PhD, Quantum Error Correction

Ph.D. scholar at IISER, Bhopal researching Quantum Error Correction in Measurement-Based Quantum Computing. M.Tech from NIT-Srinagar, prior industry experience at Infosys.

Pavan Agarwal

Pavan Agarwal

Founder, DD Cinemas

'The Cinema Man of UP-East.' Founder of DD Cinema, currently operating 30+ multiplex screens with a strategic expansion to 50+ screens by the end of 2026.

CA Moon Goel

CA Moon Goel

CA, Co-Founder - Vitt Kushal

20+ yrs work-ex in forensic accounting, internal audit, compliance, and tax advisory. Expertise in guiding startups for financial forecasting, valuation and cap table management.

CA Mahendra Tiwari

CA Mahendra Tiwari

CA, Partner

20+ yrs of work ex with expertise in startup valuation, Small Business Tax Preparation, Bookkeeping and Accounting.

Ashish Kulkarni

Ashish Kulkarni

Founder, Founders' Psyche

Ex-CoFounder - FundEnable, MBA-IE Business School-Spain. Ex-Research Assistant - INSEAD, France. Brings strong experience of building startups and raising funds.

Akash Kansal

Akash Kansal

Founder, Author, Product Manager

A FMS-Delhi passout, he brings with him 12+ yrs of expereince in building products , strategy at organisations like 99acre, Droom, Deloitte. His book 'The class of 2006' was launched by R.Madhavan. Currently building next Gen AI Products in B2B SAAS.

Deric Karunesudas

Deric Karunesudas

Cybersecurity Leader & Investor

A Cybersecurity Leader and seasoned Investor with an 18-year track record of driving profitable growth for global enterprises. Spanning the US, Europe, Middle East, and APAC.

Dr Debashis Bhattacharya

Dr Debashis Bhattacharya

Surgeon & Medical Advisor

A seasoned Surgeon and MNC Medical Advisor, he blends clinical mastery with a sophisticated acumen for enterprise building. As a mentor and investor, he translates deep healthcare expertise into actionable growth strategies.

Anant Sharma

Anant Sharma

Ex-Founder @Tweek Labs

He brings strong experience in building startups, bio-sensing devices and robust IoT systems. Understands the full spectrum of hardware development, from industrial design to electro-mechanical prototyping.

Khushboo Agrawal

Khushboo Agrawal

Founder- Aiyog Law | NALSAR

A corporate lawyer with several years of experience in commercial and transactional law, advising India's biggest startups - Swiggy, Shiprocket, 1% Club, etc.

Devhuti Palan

Devhuti Palan

Founder & CEO at Arundhati Healthcare | An expert on grants

Secured more than Rs.1.25Cr grants for her startup. BIRAC BIG ’24 Awardee | Incubated at BBB, BRIC-RCB | Alumni incubatee of NSRCEL IIM-B (WSP5, B3) | BFI Interconnect Fellow | DBT BRIC-THSTI Biodesign Fellow ’23-25

Paakhhi Garg

Paakhhi Garg

Data Privacy Expert

Director- Data Privacy Practice, World Cyber Security Forum (WCSF). Helps Professionals Break into Data Privacy & Startups Get DPDP Compliant

Poornima Goel

Poornima Goel

SENIOR ASSOCIATE AT RKP & ASSOCIATES | CORPORATE LAW

A corporate lawyer focused on helping businesses grow while staying compliant. She combines legal expertise with a strong understanding of business needs to provide practical and effective solutions.

Meenal Sharma

Meenal Sharma

M&A expert with top consulting firm

She brings 14+ years of experience in talent management and HR consulting at Deloitte, with expertise in talent strategy and HR transformation. As the founder of MysticAura, she also brings valuable entrepreneurial experience.

Upyukt Prakash

Upyukt Prakash

SENIOR PRINCIPAL CONSULTANT AT ORACLE | LEAN SIX SIGMA BLACK BELT

With 18 years of experience in project management and process improvement, he specializes in process transformation, Lean Six Sigma, and continuous improvement. He brings strong expertise in driving efficiency, reducing costs, and leading teams through organizational change.

Vaibhav Bhargava

Vaibhav Bhargava

Salesforce Architect

Salesforce Architect at JLL with 15+ years of experience across JLL, PwC, PTC, and Amdocs, leading enterprise Salesforce architecture and digital transformation initiatives.

Vikram Anand Bhushan

Vikram Anand Bhushan

Co-Founder, Hypermine

Founder with 11+ years of experience scaling blockchain venture, currently building privacy-first digital trust infrastructure through Hypermine.

Harsh Gupta

Harsh Gupta

PhD, Quantum Error Correction

Ph.D. scholar at IISER, Bhopal researching Quantum Error Correction in Measurement-Based Quantum Computing. M.Tech from NIT-Srinagar, prior industry experience at Infosys.

Pavan Agarwal

Pavan Agarwal

Founder, DD Cinemas

'The Cinema Man of UP-East.' Founder of DD Cinema, currently operating 30+ multiplex screens with a strategic expansion to 50+ screens by the end of 2026.

CA Moon Goel

CA Moon Goel

CA, Co-Founder - Vitt Kushal

20+ yrs work-ex in forensic accounting, internal audit, compliance, and tax advisory. Expertise in guiding startups for financial forecasting, valuation and cap table management.

CA Mahendra Tiwari

CA Mahendra Tiwari

CA, Partner

20+ yrs of work ex with expertise in startup valuation, Small Business Tax Preparation, Bookkeeping and Accounting.

Ashish Kulkarni

Ashish Kulkarni

Founder, Founders' Psyche

Ex-CoFounder - FundEnable, MBA-IE Business School-Spain. Ex-Research Assistant - INSEAD, France. Brings strong experience of building startups and raising funds.

Akash Kansal

Akash Kansal

Founder, Author, Product Manager

A FMS-Delhi passout, he brings with him 12+ yrs of expereince in building products , strategy at organisations like 99acre, Droom, Deloitte. His book 'The class of 2006' was launched by R.Madhavan. Currently building next Gen AI Products in B2B SAAS.

Deric Karunesudas

Deric Karunesudas

Cybersecurity Leader & Investor

A Cybersecurity Leader and seasoned Investor with an 18-year track record of driving profitable growth for global enterprises. Spanning the US, Europe, Middle East, and APAC.

Dr Debashis Bhattacharya

Dr Debashis Bhattacharya

Surgeon & Medical Advisor

A seasoned Surgeon and MNC Medical Advisor, he blends clinical mastery with a sophisticated acumen for enterprise building. As a mentor and investor, he translates deep healthcare expertise into actionable growth strategies.

Anant Sharma

Anant Sharma

Ex-Founder @Tweek Labs

He brings strong experience in building startups, bio-sensing devices and robust IoT systems. Understands the full spectrum of hardware development, from industrial design to electro-mechanical prototyping.

Khushboo Agrawal

Khushboo Agrawal

Founder- Aiyog Law | NALSAR

A corporate lawyer with several years of experience in commercial and transactional law, advising India's biggest startups - Swiggy, Shiprocket, 1% Club, etc.

Devhuti Palan

Devhuti Palan

Founder & CEO at Arundhati Healthcare | An expert on grants

Secured more than Rs.1.25Cr grants for her startup. BIRAC BIG ’24 Awardee | Incubated at BBB, BRIC-RCB | Alumni incubatee of NSRCEL IIM-B (WSP5, B3) | BFI Interconnect Fellow | DBT BRIC-THSTI Biodesign Fellow ’23-25

Paakhhi Garg

Paakhhi Garg

Data Privacy Expert

Director- Data Privacy Practice, World Cyber Security Forum (WCSF). Helps Professionals Break into Data Privacy & Startups Get DPDP Compliant

Poornima Goel

Poornima Goel

SENIOR ASSOCIATE AT RKP & ASSOCIATES | CORPORATE LAW

A corporate lawyer focused on helping businesses grow while staying compliant. She combines legal expertise with a strong understanding of business needs to provide practical and effective solutions.

Meenal Sharma

Meenal Sharma

M&A expert with top consulting firm

She brings 14+ years of experience in talent management and HR consulting at Deloitte, with expertise in talent strategy and HR transformation. As the founder of MysticAura, she also brings valuable entrepreneurial experience.

Upyukt Prakash

Upyukt Prakash

SENIOR PRINCIPAL CONSULTANT AT ORACLE | LEAN SIX SIGMA BLACK BELT

With 18 years of experience in project management and process improvement, he specializes in process transformation, Lean Six Sigma, and continuous improvement. He brings strong expertise in driving efficiency, reducing costs, and leading teams through organizational change.

Tools & Resources.

Access our curated suite of tools designed to help you raise capital, 

 build your product, and scale your startup.

Community Gallery, Connect Offline.

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What Founders Say.

Real stories from our community members.

★★★★★

Kush Bhatia - London Business School

CEO & Co-Founder, JobGen.AI Sydney

"From pitch deck to everything, I loved it. Your sessions have been very helpful in my journey. I really loved Ashish's session; it was one of my favorites."

★★★★★

Shivay Shakti, Stanford University

Founder-MAYAAGENT.ai

“Exceptional depth without skipping technical details. I really appreciate how deeply everything was explained. My experience was truly beautiful.”

★★★★★

Simran Jhakar - IIT Delhi 2022

Building ED-Tech Startup

“The sessions helped me gain clarity on my ed-tech journey and decisions. The latest session was especially helpful. Both were genuinely engaging.”

★★★★★

Loyan Dsouza

CSPO,Elevate, UAE

"The kind of detail and the depth that especially the startup school has given, I think I would rate it as 10 out of 10. It was practical and actionable."

★★★★★

Akanksha Bajaj - Ex- GSK , Abbott

Founder - Herupstart Studio, London

Akanksha Bajaj, founder of Herupstart Studio and a marketing leader with 14+ years of experience across India, Europe, and APAC, shares her experience with SETU Startup School program.

"The Advanced Cohort covered valuation and term sheets in real depth. As a CS grad, there were concepts I had genuinely never learned before - now I have. Easily 9 out of 10."

Neville Duza

Founder, Snatcho

★★★★★

"The pitch deck masterclass cleared up so many key concepts for me - especially the startup metrics investors actually look for. My deck improved right after. Rated a solid 9.5 out of 10."

Vipin Ahuja

Founder, Vaidik Utpaad - Incubated at AIC-IIT Delhi, Winner - Sharda Launchpad

★★★★★

"This was my first time in the ecosystem, and it gave me real clarity on raising capital, approaching investors, and sharpening my pitch deck. Genuinely helpful from start to finish."

Dhiviga Kathir

Director, Kadaikodi Tech

★★★★★

"They opened with Airbnb's pitch deck for simple storytelling, then shared 80+ real decks plus detailed valuation formulas. The hosts were humble and sharp. Rated 9.5 out of 10."

Akanksha Bajaj

Founder, Her Upstart Studio (UK)

★★★★★

"Short, condensed, and packed with immense practical value. The trainer was phenomenal, and the flow, insights, and interactive conversation throughout the entire session were absolutely top notch and engaging."

Dakshita Tyagi

Workshop Participant

★★★★★

"He broke the problem down into fundamental building blocks, then showed exactly how to craft a compelling storyline, leverage the right tools, and create a working final pitch."

Abhishek

Workshop Participant

★★★★

"The kind of depth that only comes from real experience. It cut short our team's entire research journey - introducing different tools, real actionable use cases, and absolutely zero fluff."

Utpal Ravi

Flyo.ai

★★★★

"The Advanced Cohort covered valuation and term sheets in real depth. As a CS grad, there were concepts I had genuinely never learned before - now I have. Easily 9 out of 10."

Neville Duza

Founder, Snatcho

★★★★★

"The pitch deck masterclass cleared up so many key concepts for me - especially the startup metrics investors actually look for. My deck improved right after. Rated a solid 9.5 out of 10."

Vipin Ahuja

Founder, Vaidik Utpaad - Incubated at AIC-IIT Delhi, Winner - Sharda Launchpad

★★★★★

"This was my first time in the ecosystem, and it gave me real clarity on raising capital, approaching investors, and sharpening my pitch deck. Genuinely helpful from start to finish."

Dhiviga Kathir

Director, Kadaikodi Tech

★★★★★

"They opened with Airbnb's pitch deck for simple storytelling, then shared 80+ real decks plus detailed valuation formulas. The hosts were humble and sharp. Rated 9.5 out of 10."

Akanksha Bajaj

Founder, Her Upstart Studio (UK)

★★★★★

"Short, condensed, and packed with immense practical value. The trainer was phenomenal, and the flow, insights, and interactive conversation throughout the entire session were absolutely top notch and engaging."

Dakshita Tyagi

Workshop Participant

★★★★★

"He broke the problem down into fundamental building blocks, then showed exactly how to craft a compelling storyline, leverage the right tools, and create a working final pitch."

Abhishek

Workshop Participant

★★★★

"The kind of depth that only comes from real experience. It cut short our team's entire research journey - introducing different tools, real actionable use cases, and absolutely zero fluff."

Utpal Ravi

Flyo.ai

★★★★

NETWORK

Our Students Come From.

Stanford UniversityStanford University
London Business SchoolLondon Business School
IIT DelhiIIT Delhi
IIT MadrasIIT Madras
NIT KurukshetraNIT Kurukshetra
NMIMSNMIMS
KIPM-IncubatorKIPM-Incubator
SpotlightSPSpotlightSP
ACIC-VGUACIC-VGU
SIESSIES
Amity UniversityAmity University
Stanford UniversityStanford University
London Business SchoolLondon Business School
IIT DelhiIIT Delhi
IIT MadrasIIT Madras
NIT KurukshetraNIT Kurukshetra
NMIMSNMIMS
KIPM-IncubatorKIPM-Incubator
SpotlightSPSpotlightSP
ACIC-VGUACIC-VGU
SIESSIES
Amity UniversityAmity University

For all those who have 'KEEDA' and 'HIMMAT'

Programs Launching Soon.

PROGRAM 1

The Spark:
7-Day Ignition Sprint

Validate your startup idea over one intense weekend with rigorous teardowns and expert mentorship. Locations: Mumbai, Delhi / NCR

7 Days
PROGRAM 2

The Transformation:
30-Days Deep-Dive

100-day acceleration packed into 30 days. Build your MVP, secure early customers, and refine your pitch. Location: Mumbai Exclusive

30 Days

HAI KEEDA?
HAI HIMMAT?
TO KAR STARTUP!

To know more about our programs, drop your details below

The Founder's Manifesto.

“दिल में हो आग तो जलती रहनी चाहिए,
तेरा हो चाहे मेरा,
सपना ज़िंदा रहना चाहिए!

Knowledge not only removes the darkness of doubts and fears but also gives you the confidence to start right, the courage to aim for the sky.

Many promising startups fade into oblivion, not because their founders lack passion or ideas, but because they lack the right knowledge, guidance, and access to resources at the right time.

My mission is not just to give founders real courage and strength through knowledge, but also to give rocket speed to their dreams by providing access to the right resources.

Having built startups in my career, I have experienced these challenges up close and felt this pain firsthand.

India today has thousands of B-schools. Yet, a fundamental question remains: Are they producing an equal number of startups? And more importantly, what percentage of aspiring founders would realistically invest two years and ₹10-30 lakhs in a B-School simply to learn how to build a successful startup?

Additionally for the middle-class dreamer, choosing a startup over a steady paycheck is an act of war against social security. For a founder the “Opportunity Cost” of building a startup isn't just a line on a spreadsheet, it is a weight on a founder's soul, because Startups in India aren't built in garages, they are built at kitchen tables amidst family debates, silent sacrifices, and financial anxiety.

A startup's greatest enemy isn't competition, it's the “Initial Days Vacuum”. We talk about “funding”, but we forget about “foundation”. Many have the ‘Keeda’ (the itch) and the ‘Himmat’ (the courage), but courage without a compass is just a slow way to get lost.

The ecosystem treats early-stage startups like athletes. In reality, they need to be treated like infants. If you don't hold the hand that is trying to build, that hand will eventually reach for a corporate cubicle just to survive.

I believe tactical, hands-on support in the first 100 days is more valuable than a seed check in the first 300.

If we provide the right scaffolding to the aspiring founder, we won't just see more startups — we will unlock an era of unstoppable builders.

I am not here just to teach. I am here to make sure the fire that made a founder start does not go out before the sun rises.

For all those who have “Keeda” and “Himmat” come join the gang!

Startups Mentored By Us.

We take pride in guiding passionate founders from the idea stage all the way to product-market fit and beyond.

Teaser - Startup Session by Gaurav Bansal setu startup school at physics wallah IoI noida

The Reality of Building a Startup as a Founder

The Biggest Fundraising Mistake Founders Make

Why Investors Refuse to Sign NDAs | Startup Fundraising Explained

Product-Market Fit Is a Journey, Not a Moment